![]() ![]() Brett Favre is the exception that proves the rule. On the other hand, dick pics get stale quickly unless there’s a story behind them. He stresses that ideology tethered to accessible if potentially inflammatory content gains eyeballs and clicks. Smith spills ink on the overlapping relationships between the late Andrew Breitbart, founder of the eponymous rightwing website, Arianna Huffington and Matt Drudge. Traffic is the narrative of an industry and its personas. Barack Obama demonstrated a then-unparalleled mastery of electoral micro-targeting in turn, the first Trump campaign harnessed Facebook and social media in a manner few envisioned. Secret sauce seldom stays secret for long. The market yearns to build the better mousetrap. He observes that internet news morphed from being a vehicle for the left into the tool of the right. Smith’s first book, Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral, captures the drama with light prose and a breezy tone. The New York Times trades 75% higher than five years ago. People and businesses crash, burn and sometimes rise again. ![]()
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